Melissa Data, Tele Atlas Provide Geocoding Solutions

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Data quality services provider Melissa Data announced a licensing deal yesterday with Tele Atlas North America, Menlo Park, CA, a digital mapping software provider.


The agreement lets Melissa Data, Rancho Santa Margarita, CA, incorporate Tele Atlas' U.S. Postal Points data into Melissa's MAILERS+4 GeoCoder, GeoData and GeoCoder Object.


The GeoCoder product line will return the latitude and longitude coordinates from a ZIP code or ZIP+4 code. This data can be used to identify client clusters, territories and nearest dealers. GeoCoder also provides county Federal Information Processing Standards codes, which ensure uniform identification of geographic entities through all federal government agencies, and new census tract and block numbers. Both can be linked to 2000 census data.


In addition to incorporating the more accurate geo-spatial data files from Tele Atlas, the GeoCoder products now will be updated twice yearly with new postal and positioning data.


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Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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