Melissa Data Teams With Intelligent Direct

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Melissa Data, a provider of data quality software and services, is expected to announce a partnership today with Intelligent Direct, the nation's largest producer of custom business maps.


Melissa Data, Rancho Santa Margarita, CA, will offer Intelligent Direct's line of map products under the name MelissaMAPS.


Melissa Data will feature different types of maps, including carrier route maps, ZIP code maps, state ZIP code maps and custom area maps. They can be used to manage mailings, target households, design sales territories or plan deliveries.


The maps can be customized easily for businesses such as direct marketers, retailers, delivery services and real estate agents.


Melissa Data will offer a variety of map styles, including wall maps, digital maps and map books.


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