Melissa Data Teams With Claritas

Share this content:
NEW ORLEANS -- Data quality software provider Melissa Data, Rancho Santa Margarita, CA, announced at the DMA's fall show today that it has teamed with Claritas Inc., San Diego, to market Claritas' PRIZM NE (New Edition) lifestyle segmentation system.

PRIZM NE, which was released a year ago, defines every neighborhood in the United States in terms of 66 distinct lifestyle segments by combining demographic and lifestyle data. Some of the more notable PRIZM NE segments include Young Digerati, Fast-Track Families, The Cosmopolitans, Old Milltowns and Multi-Culti Mosaic. It is the fourth incarnation of the 30-year-old PRIZM system.

Working through its Data Enhancement Services and List Sales divisions, Melissa Data will use PRIZM NE by appending the system's segment codes to its client's contact database or house files.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above