Melissa Data Offers PLANET Codes

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Melissa Data, a data quality software and services provider, announced a partnership Sept. 8 with Trackmymail.com, Gaithersburg, MD, in which PLANET Code tracking services will be offered to volume mailers.


PLANET Codes are barcoded labels that are scanned by the U.S. Postal Service as the mail moves through postal delivery points. The PLANET Code identifies the mailer, and the scanning data is transmitted to account holders.


High-volume mailers such as retailers, banks and publishers rely on PLANET Code technology to measure the effectiveness of mailings, schedule follow-up mailings, identify delivery problems in specific markets or coordinate telemarketing and other media.


As a mail piece is sorted on a USPS barcode sorter, the sorter reads the PLANET Code, which identifies the mailer and the mailing. The USPS sends this scan data to Trackmymail.com, where it is posted on the Web in real-time reports.


Melissa Data, Rancho Santa Margarita, CA, will offer preprinted PLANET Code labels in TracKits provided by Trackmymail.com. Prices for the TracKits are: a kit with 150 PLANET Code labels, $60; with 500 PLANET Code labels, $70; and with 1,000 labels, $80. For more details, visit http://www.melissadata.com/track.


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Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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