Melissa Data Offers PLANET Codes

Share this content:
Melissa Data, a data quality software and services provider, announced a partnership Sept. 8 with Trackmymail.com, Gaithersburg, MD, in which PLANET Code tracking services will be offered to volume mailers.


PLANET Codes are barcoded labels that are scanned by the U.S. Postal Service as the mail moves through postal delivery points. The PLANET Code identifies the mailer, and the scanning data is transmitted to account holders.


High-volume mailers such as retailers, banks and publishers rely on PLANET Code technology to measure the effectiveness of mailings, schedule follow-up mailings, identify delivery problems in specific markets or coordinate telemarketing and other media.


As a mail piece is sorted on a USPS barcode sorter, the sorter reads the PLANET Code, which identifies the mailer and the mailing. The USPS sends this scan data to Trackmymail.com, where it is posted on the Web in real-time reports.


Melissa Data, Rancho Santa Margarita, CA, will offer preprinted PLANET Code labels in TracKits provided by Trackmymail.com. Prices for the TracKits are: a kit with 150 PLANET Code labels, $60; with 500 PLANET Code labels, $70; and with 1,000 labels, $80. For more details, visit http://www.melissadata.com/track.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above