Melissa Data Launches DPV Product

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Melissa Data, Rancho Santa Margarita, CA, is expected to debut tomorrow Delivery Point Validation, an add-on to Address Object, its Windows-based data validation tool.

The add-on is based on the U.S. Postal Service's Delivery Point Validation data set, which can confirm that an address is a USPS delivery point. There are 150 million USPS-delivered addresses, and the DPV data set is updated monthly.

With the DPV component, Address Object now will confirm whether an individual address exists, right down to the apartment or suite number. DPV also detects whether an address is a commercial mail receiving authority such as a Mail Boxes Etc. or UPS store.

Melissa Data said the benefits of cleansing and enhancing data using Address Object can be measured in accurate mailing and shipping deliveries, successful target marketing, effective CRM campaigns and reliable storage of data.

Melissa Data said DPV goes beyond the postal service's Coding Accuracy Support System -- which vendors must comply with before their address-matching software can be certified by the USPS -- by verifying whether an address is actually a physical location served by the postal service. Before DPV, addresses could be verified only to a range of addresses on a given street and not a specific delivery location.


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