Melissa Data Launches DPV Product

Share this content:
Melissa Data, Rancho Santa Margarita, CA, is expected to debut tomorrow Delivery Point Validation, an add-on to Address Object, its Windows-based data validation tool.


The add-on is based on the U.S. Postal Service's Delivery Point Validation data set, which can confirm that an address is a USPS delivery point. There are 150 million USPS-delivered addresses, and the DPV data set is updated monthly.


With the DPV component, Address Object now will confirm whether an individual address exists, right down to the apartment or suite number. DPV also detects whether an address is a commercial mail receiving authority such as a Mail Boxes Etc. or UPS store.


Melissa Data said the benefits of cleansing and enhancing data using Address Object can be measured in accurate mailing and shipping deliveries, successful target marketing, effective CRM campaigns and reliable storage of data.


Melissa Data said DPV goes beyond the postal service's Coding Accuracy Support System -- which vendors must comply with before their address-matching software can be certified by the USPS -- by verifying whether an address is actually a physical location served by the postal service. Before DPV, addresses could be verified only to a range of addresses on a given street and not a specific delivery location.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here