Melissa Data Acquires Smarter Software

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Mailers Software, a division of Melissa Data Corp., said yesterday that it has acquired Smarter Software from Sagent Technology.


Both companies offer similar postal automation services and products designed to help volume mailers nationwide save money on postage and printing, enhance database accuracy and functionality and increase target market effectiveness.


Existing Smarter Software customers that use the company's AddressPro postal software will be transitioned to Mailers Software's Mailers +4 Professional, which offers increased options that can be customized to fit their needs.


The move will increase the company's customer base "and further develop technology advancements to the benefit of current and future customers, " said Raymond Melissa, president of Rancho Santa Margarita, CA-based Melissa Data Corp.


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Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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