Medical Publisher Expands Dealings With Fair, Isaac

Share this content:
Fair, Isaac and Company Inc., San Rafael, CA, a business analytics software and solutions vendor, said yesterday that Lippincott Williams & Wilkins, a publisher of medical, nursing and health professions information resources, has signed a new, multi-year deal to use the Fair, Isaac MarketSmart Decision System.


The Philadelphia-based publisher will use the MarketSmart to develop integrated customer relationship management and marketing strategies for its medical and recently acquired nursing divisions.


Fair, Isaac will provide LWW with a secure data warehouse to help the company integrate customer data from its medical and nursing divisions across all channels and touch points, including product, use and promotion history. The MarketSmart customer-centric analytic models and decision engines optimize strategies based on response rates, profitability and other empirical information, enabling LWW to strengthen customer relationships through improved, real-time customer-specific marketing actions.


The agreement expands a two-year relationship between Fair, Isaac and LWW, during which MarketSmart helped LWW create customer-centric marketing campaigns for its medical division.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here