Medical Publisher Expands Dealings With Fair, Isaac

Share this content:
Fair, Isaac and Company Inc., San Rafael, CA, a business analytics software and solutions vendor, said yesterday that Lippincott Williams & Wilkins, a publisher of medical, nursing and health professions information resources, has signed a new, multi-year deal to use the Fair, Isaac MarketSmart Decision System.


The Philadelphia-based publisher will use the MarketSmart to develop integrated customer relationship management and marketing strategies for its medical and recently acquired nursing divisions.


Fair, Isaac will provide LWW with a secure data warehouse to help the company integrate customer data from its medical and nursing divisions across all channels and touch points, including product, use and promotion history. The MarketSmart customer-centric analytic models and decision engines optimize strategies based on response rates, profitability and other empirical information, enabling LWW to strengthen customer relationships through improved, real-time customer-specific marketing actions.


The agreement expands a two-year relationship between Fair, Isaac and LWW, during which MarketSmart helped LWW create customer-centric marketing campaigns for its medical division.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above