MediaOne to Use Prime Response's Marketing Software

Share this content:
MediaOne, Englewood, CO, one of the largest broadband communications companies in the United States, said yesterday that it has chosen marketing automation vendor Prime Response, Inc., Cambridge, MA, and its integrated eMarketing automation software to improve relationships with customers.


MediaOne initially will use Prime Response's Prime Vantage campaign management software to analyze, plan, execute and track one-to-one marketing campaigns. In the future, MediaOne plans to execute multi-channel marketing campaigns via the Web and e-mail using Prime Response's Prime@Vantage.com product.


According to MediaOne, Prime@Vantage.com will allow the company to capture customer data and dynamically personalize email transmissions and Web site interaction for each customer.


"Part of the business philosophy at MediaOne is to focus on our customers and to continuously provide them with value-added products and services," said Mark Voboril, vice president consumer marketing and information, MediaOne. "Through the implementation of Prime Vantage, MediaOne will improve the return on our marketing investments."


In addition, he said that the system will offer continuous learning, better targeting and closed loop marketing, "allowing MediaOne to increase its product visibility and marketability by offering the right product mix, to the right customer and prospect, at the right time, positively impacting our bottom line."
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here