MediaBay, Books-A-Million Form Digital Marketing Agreement

Share this content:
MediaBay Inc., a provider of offline and online spoken audio content and products in hard goods and digital download formats, and Books-A-Million Inc., a book retailer, said yesterday that they have signed a broad digital distribution and marketing agreement.


Under terms of the agreement, MediaBay Inc. will supply more than 50,000 hours of spoken audio content on Booksamillion.com. MediaBay will offer Books-A-Million's online customers access to digitally downloadable audio books, magazines, old-time radio programs and other unique audio content for PC-based and mobile playback on portable digital audio players. MediaBay in turn will be promoted throughout the Booksamillion.com Web site as a "trusted partner" and "preferred partner."


Books-A-Million will feature interactive kiosks and digital download appliances in its stores so customers can access MediaBay's spoken audio content while they are browsing. Books-A-Million agreed to promote extensively the adoption and acceptance of MediaBay's digital download content through online and in-store marketing and promotional methods.


In addition, the companies will jointly launch a co-branded Audio Book Club and will create an audio imprint for distribution in both hard goods and digital downloads of previously published and original print manuscripts.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above