Media Logic partners with Omniture for Web analytics

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Marketing agency Media Logic has entered into a formal partnership with Omniture Inc., a provider of online business optimization software.

Albany, NY-based Media Logic said the partnership already has helped its clients gain increased intelligence that has impacted the performance of their online and multichannel marketing initiatives.

Using Orem, UT-based Omniture's SiteCatalyst for Web analytics, Media Logic has helped clients gain valuable insights into the information customers are looking for, evaluate the effectiveness of creative and media strategies and perform ROI analysis by channel -- all in real time.

In addition, in 2006, SiteCatalyst played an important role in one of Media Logic's highly successful e-marketing campaigns for Schenectady, NY-based Fortitech a manufacturer of nutrient premixes. Media Logic's initial design of a particular Web landing page offered visitors a white paper in exchange for their registration.

Within 48 hours, Web analytics helped the agency determine that many users were abandoning the conversion process mid-way through the form. Media Logic quickly eliminated several of the less critical fields that were prolonging the registration process. This one simple refinement -- implemented overnight -- resulted in a 389 percent increase in registrations.

In addition to implementing Omniture Web analytics, Media Logic also is using Omniture SearchCenter to manage and optimize its search marketing capabilities on behalf of clients.

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