Media Firm Picks Tacoda Audience System

Share this content:
Media company Morris Communications is installing Tacoda Systems' Audience Management System, Morris Communications said last week.


The system is a strategic data integration platform that helps online publishers expand their advertising and transactional revenue by profiling and targeting the most valuable segments of their audiences.


Privately held Morris Communications becomes the 10th major media company to deploy the system. Others are Media General, The McClatchy Company, Hollinger International, USATODAY.com, Belo Interactive Inc., Tribune Interactive, The Weather Channel's weather.com, CondeNet and Advance Internet.


The Audience Management System initially will be installed on 33 Morris digital properties including The Augusta (GA) Chronicle; The Florida Times-Union (Jacksonville) and the Savannah (GA) Morning News.


Tacoda's system lets publishers gather data across their enterprise and merge/purge it so that information on separate users can be collected into individual profiles.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above