May & Speh Launches Data Management System

Share this content:
May & Speh has unveiled a data management solution called Quiddity that is based on the Forte Application Environment.


Quiddity can help direct marketers execute targeted programs with more flexibility and control by providing access to millions of records of information on their PCs and bringing a number of data management functions to their desktops.


In the past, May & Speh, Downers Grove, IL, had used a third-party package to provide a mainframe-based direct marketing solution. The need for customized software that required in-depth knowledge of complex database functions by customers prompted May & Speh to construct its own Unix-based application.


Quiddity can interface with data warehouses of 500 gigabytes or larger, facilitates segmentation of very large databases (20 million to 40 million rows) and allows users to check program results through the development of test population groups.


May & Speh selected Forte Software Inc., Oakland, CA, as the development environment for Quiddity based on its open, object-oriented architecture, scalability and uniform development environment for clients and servers. Quiddity can operate on a number of hardware platforms including Hewlett-Packard, Sun Microsystems, IBM and Digital Equipment servers.


Forte's multitier architecture and shareable application services let users string together many queries at once, set up queries dependent on the results of other queries and apply the results against different mailing lists.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above