MatchLogic, HotSocket Partner on Customer Acquisition Products

Share this content:
Online marketing company MatchLogic Inc., Westminster, CO, has teamed with online agency HotSocket Inc., New York, to promote their respective customer acquisition products and services.

Financial terms of the deal were not disclosed.

MatchLogic said it will use HotSocket's Sales-drive Measured and Analyzed in Real Time -- or SMART -- marketing optimization platform to develop online customer acquisition campaigns. MatchLogic is a wholly owned subsidiary of broadband service provider Excite@Home.

"We're looking to solidify our customer acquisition initiatives," said Jon Skinner, senior vice president and general manager of the acquisition marketing products division at MatchLogic. "Our relationship with HotSocket is focused on revenue generation."

HotSocket said it plans to use MatchLogic's ad targeting and customer acquisition products to enhance its SMART system. It also plans to use Excite@Home's ad placements and MatchLogic's DeliverE e-mail program and campaign management services.

"We're in the business of optimizing for conversion," said Dev Bhatia, founder/CEO of HotSocket. "MatchLogic serves up the first step. They get the right banners in front of the right consumers."

He noted that the companies are still testing their systems internally but plan to make their joint services available to the companies' respective clients soon.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above