Match Logic, House2Home Team Up

Share this content:
Market Logic, St. Petersburg, FL, yesterday announced that it has formed a partnership with House2Home, a division of HomeBase, Irvine, CA, to provide strategic and tactical loyalty marketing programs through customer relationship management (CRM) efforts. As part of the agreement, a retainer is being included that will cover strategic consulting, creative development, programming, analysis and tactical execution management.


According to Market Logic, it will work with House2Home to develop a relationship marketing and loyalty program that provides customers with relevant information and exclusive value-added rewards. The partnership will emphasize communication with the customer in the most relevant manner, including direct mail, targeted e-mail and in-store marketing campaigns.


Prior to this agreement Market Logic has had a nine-year relationship with HomeBase in which Market Logic assisted it in direct marketing tactical executions. It began working with House2Home in September 2000, for its grand opening and early relationship and acquisition programs. The formal commitment and CRM loyalty program efforts began on the first of this month.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here