MasterCard Worldwide launches data services for marketers

Share this content:

MasterCard Worldwide on January 12 announced it has launched Advisors Merchant Solutions, a data analytics and marketing service for clients.

The credit card issuer said the service will help companies understand spending activity, evaluate performance compared with competitors and focus direct marketing campaigns to target the most precise segments and prospects. The service was built on the application of analytic and behavioral modeling techniques.

"We have a long history of working with merchants, and just about every one we speak to states the need for enhanced, actionable information and more effective marketing solutions," said David Clarke, group executive for US commerce development at MasterCard Worldwide. "Advisors Merchant Solutions is in response to that need."

The information is intended for various personnel at merchant companies, from marketing to operations, he said.

The news comes on the heels of American Express' announcement last month of a newly created division called Business Insights. AmEx has long provided data analysis to merchants but the new unit develops solutions for marketers.

Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here