MasterCard to Launch Debit Card Sweepstakes

Share this content:
MasterCard International is expected to debut a multichannel marketing campaign April 15 to increase the use of its debit card products.

The centerpiece of the campaign is the SunStakes Sweepstakes, which offers debit card users a chance to win a number of prizes each time they use their card. The sweepstakes, which runs nationwide through June 30, is the credit card issuer's first nationwide effort on behalf of its debit cards. The SunStakes Sweepstakes offers a 2002 GMC Envoy as its grand prize, a high-performance watercraft and a gas grill.

MasterCard is supporting the sweepstakes with radio spots in select markets, statement inserts, in-branch materials and direct mail.

"This gives people the potential to use their debit cards in other places they may have not thought of before," said Millena Leiningen, MasterCard's vice president of marketing and communications, North American deposit access. "With the statement messaging, issuers can customize it for their cardholders."

The direct mail promoting the contest will be sent out directly by the card issuing banks. MasterCard is providing them with statement inserts and a compact disc containing logos and templates for letters the banks can use to design their own direct mail creative.

"We've also developed microsites for our issuers," Leiningen said. "There's been huge interest in this already."

She said she did not know how many direct mail pieces would go out to support the SunStakes Sweepstakes.

The credit card issuer said about 40 million Americans have MasterCard debit cards.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above