MarketSoft, Quadstone Offer Financial Services CRM

MarketSoft Corp., Lexington, MA, and Quadstone, Boston, are expected to announce today that they joined forces to create a cross-selling solution for the financial services industry.

Both companies said that combining their technologies has created a process analytics system that "learns" from the outcome of each customer interaction and refines its intelligence about how likely certain customer segments are to buy specific products.

Quadstone's customer intelligence will work with MarketSoft's Cross Sell Hub to reflect in real time the results of a company's cross-selling efforts.

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