MarketSoft Debuts Cross-Sell Solution

Share this content:
Marketing automation vendor MarketSoft Corp., Lexington, MA, has introduced the MarketSoft Cross Sell Hub, a cross-selling solution for linking people and processes across the extended enterprise.


According to MarketSoft, the Cross Sell Hub meets the needs of financial services companies that have merged following deregulation but have been frustrated in their attempts to sell more products to their customer bases.


The Cross Sell Hub connects sales referrals, event-triggered opportunities, retention alerts and campaign-generated leads with the channel best able to close them. It automates the identification, creation, delivery, tracking and measurement of cross-sell opportunities across the extended enterprise.


Seventy percent of the 80 largest diversified financial services organizations have publicly announced within the past six months that cross-selling is a strategic priority in 2002, according to MarketSoft's proprietary research.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here