MarketResearch.com, Simmons Form Publishing Partnership

Share this content:
MarketResearch.com, a market intelligence products and services provider, and Simmons Market Research Bureau, a multimedia marketing information company, announced a new partnership Friday to co-publish market research studies covering a variety of key consumer sectors.


Both New York-based companies will sell and market the co-branded reports. This is the first time Simmons has joined in such a publishing venture.


"Women & Investing," the first of what will be a five-volume series titled "Women & Finance," was released Friday. The study examines the basic demographic statistics that underlie the current emphasis on targeting women as investors.


"While women outnumber men in the U.S., they continue to lag behind in financial investment and retirement planning. This gender gap presents significant marketing opportunities for investment firms and other companies providing financial services in the United States,'" said Meg Hargreaves, vice president of research publishing at MarketResearch.com.


The study identifies a variety of significant trends that are having a direct impact on how much women are investing, including age, education levels, shifts in traditional household and societal roles, and shifts in the levels of wealth controlled by the female population.


Volume 2 of the "Women & Finance" series, titled "Women & Credit Cards," will be published in October.


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above