MarketLive Partners With Loyalty Lab

Share this content:

Loyalty Lab's Customer Relationship Management Suite has been integrated with m ultichannel marketing services firm Marketsmith Inc.'s MarketLive platform for advanced customer management.

The combined solution delivers an end-to-end e-commerce relationship marketing solution for retail marketers. Capabilities include integrated, highly targeted web communications in addition to e-mail, loyalty programs, and in-store point-of-service messaging -- all based on a single view of the customer data model. The announcement was made on Aug. 22.

San Francisco, CA-based Loyalty Lab brings to the solution integrated e-mail and campaign management capabilities for generating and sending personalized messages to customers based on behavioral triggers. Theses capabilities are combined with Petaluma, CA-based MarketLive's customer segmentation and personalization engine, and the single database generates for marketers a single view of the customer so shoppers are recognized at each touch point.

This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....

Sign up to our newsletters

Latest Jobs:

Featured Listings