MarketLive Partners With Loyalty Lab

Share this content:

Loyalty Lab's Customer Relationship Management Suite has been integrated with m ultichannel marketing services firm Marketsmith Inc.'s MarketLive platform for advanced customer management.

The combined solution delivers an end-to-end e-commerce relationship marketing solution for retail marketers. Capabilities include integrated, highly targeted web communications in addition to e-mail, loyalty programs, and in-store point-of-service messaging -- all based on a single view of the customer data model. The announcement was made on Aug. 22.

San Francisco, CA-based Loyalty Lab brings to the solution integrated e-mail and campaign management capabilities for generating and sending personalized messages to customers based on behavioral triggers. Theses capabilities are combined with Petaluma, CA-based MarketLive's customer segmentation and personalization engine, and the single database generates for marketers a single view of the customer so shoppers are recognized at each touch point.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above