Marketing G2 Selects Alterian

Share this content:
Marketing G2 said last week that it signed a licensing agreement with Alterian, Chicago, a provider of database marketing and customer insight solutions.


Marketing G2, Philadelphia, will use the Alterian Marketing Suite to enhance Open Intelligence, its database solution for the media and newspaper industries.


Open Intelligence facilitates multichannel campaign management, letting newspapers communicate with customers via direct mail, telemarketing and e-mail. Newspapers also can support new media initiatives, roll out products and increase subscriber sales, service and retention rates.


Open Intelligence includes automated list creation and campaign tools customized to newspaper data and application needs. The addition of the Alterian suite lets users perform more custom data manipulation.


The application also manages targeted phone lists and gap number dialing, and uses proprietary models to predict telemarketing connection probabilities. Alterian's suite will let Open Intelligence perform more data discovery against the database, target specific subscriber segments and perform more comprehensive campaign management.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above