Marketing Database Debuts E-Commerce Service for Utilities

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Marketing Database Associates Inc., Boston, a business-to-business database management firm, last month launched, an e-commerce service that enables utilities and other energy service providers to offer customers online transaction capabilities directly from their existing corporate Web sites.

MDA links the e-commerce infrastructure to participating energy company Web sites and customizes content pages to promote locally available commodity and other energy products and services. In addition to processing transactions, captures current customer demographic data that can be used to update customer databases and improve the targeting of energy marketing programs.

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