Marketing Database Associates Will Launch Web-based Utilities Tool
It also creates reports that measure program responses and analyze sales follow-up initiatives.
It will put Furgiuele & Company to work mapping clients' customer journeys.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.