Marin Software to Support Salesforce Data Integration

Share this content:

The platform is designed to help marketers optimize based on the CRM platform's sales and value data.

CRM sales and value data can help to optimize marketing.
CRM sales and value data can help to optimize marketing.

Revenue acquisition management platform Marin Software announced today several improvements to its current offerings, mostly predicated on the new Salesforce CRM data integration capability. The integration is designed to allow marketers to optimize display, search, and social marketing against leads, lifetime value metrics, sales, and other CRM data.

"Most advertisers with long sales cycles optimize advertising campaigns based on the leads they drive and have no insight into whether an advertisement results in a final sale down the line," Marin Software's CMO Matt Ackley, said in a statement. "With Marin's integration to Salesforce data, advertisers can optimize campaigns in real time based on the metrics that really matter.”

Platform updates include:

Real-time attribution of Salesforce metrics 
Marketers can link and share data between Salesforce and Marin software. Marin automatically tags leads from Salesforce's Web-to-lead form and tags them.

Lifetime value forecasting 
Marketers can use Salesforces's data to forecast the long-term value of campaigns across channels. Key metrics from Salesforce will allow marketers to more accurately gauge the lifetime value of these campaign investments.

Automated bid optimization 
Through Salesforce's data, marketers can use Marin's bidding algorithm to predict a lead's conversion probability and value.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here