MapInfo, IAP Offer Banking Solution

Share this content:
MapInfo Corp., Troy, NY, said yesterday that it has partnered with Information Asset Partners, Metuchen, NJ, an analytic product development and marketing firm, to produce a suite of solutions for MapInfo's customers in the banking, insurance and investment communities.


As a result, Empirix -- IAP's predictive segmentation solution for financial services marketing -- will be used in conjunction with MapInfo's suite of segmentation products, including PSYTE U.S. Advantage, which enables companies to make consumer buying and lifestyle behavior predictions and decisions regarding site location, market potential, customer acquisition and target marketing.


The addition of the Empirix solution will enable financial services clients to more precisely measure market potential and drive marketing efforts to the highest potential buyers, MapInfo said.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above