Mal Dunn to Manage Naviant Tech File

Share this content:
Database marketing services firm Naviant Marketing Solutions Inc. yesterday named Mal Dunn Associates Inc. list manager of its Hi-Tech Household File of more than 34 million active online households.


As list manager, MDA, Croton Falls, NY, said it will develop new segments of the file.


"We have immediate plans to work with Naviant to develop a number of new databases," Matt Gillick, senior vice president and general manager at MDA, said in a statement. "The new Naviant file will provide extensive mail-order buyer selects. Coupled with online recency and frequency of registration, the Hi-Tech Household File will truly offer both online and offline consumer behavior targeting."


The file is sourced primarily from online product registration data and permits direct marketers to identify and precisely target active Internet consumers through traditional direct marketing campaigns. It provides recency and frequency of hi-tech product purchases, offering accuracy in targeting active Internet consumers.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here