Mal Dunn Snares 4 Disney Publishing Lists

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Mal Dunn Associates Inc., Croton Falls, NY, has taken over management of four files from Disney Publishing.

Disney Magazine is a guide to Disney theme parks, movies, collectibles and other Disney-related items. The median age of subscribers is 40, and the median household income is $78,000. Sixty-eight percent of subscribers have children ages 3-12. Selects include geography, recency and change of address.

Disney Adventures Magazine targets families with children ages 7-14. The median age of the children receiving the magazine is 9, and the household income of their parents averages $73,500. Geography, gender of child, age of child, recency and source are selectable.

FamilyFun Magazine is aimed at families with children ages 3-12. It has more than 1 million active subscribers. The parents on this file have a median age of 37 and a median household income of $51,800. Selects include geography, recency, age of child, gender of child, computer owners and source.

Discover Magazine covers science, technology and medicine for adult readers. The median age on the file is 40, and the average household income is $50,700. Selections available are geography, gender, recency, paid, change of address, business address and source.


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