**Mal Dunn, Bigfoot Interactive Partner on Excite@Home E-Mail File

Share this content:
List management firm Mal Dunn Associates Inc. and Internet marketing company Bigfoot Interactive yesterday announced a strategic alliance to co-manage the Excite@Home opt-in e-mail file of 15 million names.


While Mal Dunn, Croton Falls, NY, already had been managing Excite's postal file of more than 3.2 million addresses, this is the first time the e-mail addresses have been put on the market.


As a result of the alliance, Bigfoot Interactive, New York, will deliver, track and analyze Mal Dunn's client e-mail programs using the Excite@Home file.


Three-quarters of Excite@Home users are between the ages of 18 and 49, and 59 percent are college-educated.


Selections available on the Excite@Home file include geography, gender, recency, income, occupation, age, presence of children, marital status, home ownership, mail-order buyers, credit card and online interests. E-mail addresses are $250 per thousand and postal addresses are $150/M. Additional selection charges apply.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here