Mailnet to Provide DM, IT Solutions for GS Marketing
The five-year contract includes a service agreement for MSI to coordinate direct marketing campaigns for GS Marketing and an IT development agreement for MSI to move GS Marketing from a mainframe to a Web-based system.
GS Marketing's two largest clients are Gulf States Toyota and Central Atlantic Toyota. The company also handles various projects for five other Toyota regions. GS Marketing manages customer retention and loyalty programs for both parts and service communications as well as national and regional sales events.