Mailnet Services to Provide DM Support to Nordyne

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Nordyne, a manufacturer of heating and cooling products, selected Mailnet Services' MailnetExpress to coordinate direct marketing campaigns for its national network of distributors and dealers, Nashville, TN-based Mailnet Services said yesterday.


MailnetExpress is an Internet-based communications service that integrates direct mail, e-mail and fax messaging.


"Our customer base of ... distributors asked for a direct mail program to support their dealers, so we started looking for a cost-effective way to support them," said Carol Baker, marketing communications manager for Nordyne.


Baker said Nordyne aimed to ensure a consistent image in direct marketing campaigns.


All the creative for Nordyne's DM campaigns is available at the MailnetExpress Web site under a secure library created just for Nordyne's distributors and dealers.


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