Mailnet Services acquires two database marketing firms

Share this content:

Mailnet Services Inc. has acquired database marketing and analytics companies Synapse Technology and Conclusive Strategies.

Franklin, TN-based Mailnet sells marketing and data management services, focusing on fulfillment of advertising placement, direct marketing and database service technologies.

Mailnet said the addition of Synapse Technology and Conclusive Strategies to its existing business line further expands Mailnet's marketing execution management expertise. The additional strategic expansion follows Mailnet Services' successful acquisition of New York-based MarketingForce in February this year.

Synapse, Charlotte, NC, is a 10-year-old behavior analysis marketing company that specializes in developing applications for the financial services, agricultural business, health care and automotive industries.

Mark Rees, co-founder and president of Synapse, will serve as chief strategic officer of the merged companies and be responsible for strategic planning efforts across all products, markets and teams. Rod Rapp, co-founder of Synapse, has been named executive vice president and general manager for Synapse.

Conclusive Strategies, Austin, TX is a data analytics company that specializes in consumer profiling, behavior analysis modeling and mapping. Larry Daniel, current CEO of Conclusive, will serve as executive vice president and general manager of Conclusive and be responsible for promoting analytics services to channel partners and clients.

Mailnet will keep offices in both Charlotte and Austin. The company now has 120 employees and annual revenue of more than $25 million. The combined companies will serve more than 2,000 corporate clients, representing tens of thousands of channel partners, franchisees, dealers and licensees of companies.

The acquisitions come as the company secured $8 million of growth capital from Charlotte, NC-based Frontier Capital, Nashville, TN-based Morgan Keegan Mezzanine Fund LP and existing investor Nashville-based Massey Burch Capital Corp.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here