Mailnet Adds Campaign Services

Share this content:
Mailnet Services Inc., Nashville, TN, expanded its services this week from being solely a direct mail list services provider to offering end-to-end e-mail, direct mail and fax campaigns.

The service allows companies to design campaigns at Mailnet's Web site and to send messages across any or all of the three media.

Firms can upload their own images for creative work or can download materials from the site's library. E-mail campaigns can use text or HTML links, or both, for rich media applications. For direct mail, addresses can be printed on envelopes or labels and can include company graphics.

Mailnet's e-mail service includes an option called Escalation, which allows firms to set up alternative direct mail or fax send-outs that would replace an e-mail in case the message bounces.

The site also offers Mailnet's holdover services such as prospect list rentals and list cleaning. However, firms can upload their own files of addresses or fax numbers as well.

Companies can register at, where they will receive a password that allows them to save campaigns for reuse.

Mailnet said turnaround for all campaigns depends on how fast the client approves the final proofs, although most orders are sent for delivery within three days.

Prices for the services vary according to the orders. An order of 2,000 direct mail full-color postcards, 1,000 e-mail messages and 500 faxes, for example, would cost approximately $1,060 at the site.

The major benefit of the service is that "you only have to create this document one time," said Don Leyrer, president/CEO of Mailnet. "You don't have to develop separate campaigns for messages that go out e-mail, go out direct mail or go out fax."

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above