Mailmark Debuts Customer Acquisition Tool

Share this content:
Direct marketing firm Mailmark has debuted NeighborDirect, its customer acquisition tool that matches existing customers to geographic areas for more targeted prospecting.


Through NeighborDirect, Mailmark can analyze a client's database of customers by generating a market share analysis and matching it to specific postal carrier routes. Areas with high concentrations of existing customers can be targeted for new acquisitions.


"Neighbors are like neighbors," Mark Crary, director of marketing at Mailmark, Canoga Park, CA, said in a statement. "The more closely you can pinpoint the areas that produce existing customers, the more effectively you can focus your search for new customers."


Mailmark has access to data from 90 percent of U.S. households, including demographic and behavioral information.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above