Mailers Start Chrysler's Biggest Vehicle Launch

Share this content:
Chrysler Group, Auburn Hills, MI, used direct mail to invite millions of consumers to dealerships nationwide to view nine vehicles being launched this year.


They are invited to attend brand-specific national Premiere Night/Days events that will give a sneak preview of the new Chrysler, Jeep and Dodge products before they become widely available. Chrysler Group said it is the biggest vehicle launch in company history.


To promote the first "Premiere Night" on April 22, which is occurring at more than 2,100 participating Chrysler brand dealerships representing 90 percent of Chrysler brand sales volume, invitations were sent to more than 4 million current and prospective owners and consumers this month.


"'Premiere Night/Days' events are designed to look and feel like a Hollywood premiere with the vehicles serving as the stars," said Gary Dilts, senior vice president, sales, Chrysler Group.


Participating dealerships will be decorated to create excitement and to spotlight new products as well as the latest in vehicle technology and quality.


The April 22 event will be followed by two Premiere Days when consumers are invited to visit their local participating Chrysler dealer.


In addition to direct mail invitations, consumers can learn more about Chrysler "Premiere Days" through owner publications, the brand Web site, www.Chrysler.com/premieredays, and online advertising.


The Dodge "Premiere Night" is June 17, and the Jeep "Premiere Night" will take place in the fall.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above