Lycos Names Hill, Holliday

Share this content:
Lycos Network has finally named Hill, Holliday, Connors, Cosmopulos, Boston, to handle its $25 million to $30 million account that the online portal put up for review this spring.


The decision ended a controversial review that involved a pullout by Deutsch, the other contender in the final round for the Lycos business. Bozell, New York, was the incumbent on the account.


"We're positioning ourselves through our clients to be an agency that not only moves with digital speed, but also with the digital age," said Eric Fehrnstrom, senior vice president of communications at Hill, Holliday's Boston office.


Deutsch withdrew in May after the agency reportedly found that its presentation was made available to Hill, Holliday. Jack Connors, a founder of Hill, Holliday, also sits on the Lycos board of directors.


"What it comes down to is two agencies fighting for a piece of business," Hill, Holliday's Fehrnstrom said.


Based in Waltham, MA, Lycos is one of the leading portals in the United States, along with Yahoo, Excite, Go.com and AltaVista. Terra Networks, owned by Spanish telecom marketer Telefonica de Espana, recently agreed to buy Lycos in a $12.6 billion all-stock deal.


Terra is a Latin American provider of Internet access to Spanish and Portuguese speakers.


The Lycos win adds to Hill, Holliday's roster of Internet clients, which includes Micronpc.com, webmiles.com, Move.com, mortgageit.com and Priceline.com.


A new campaign from Hill, Holliday is expected to build the combined Terra Lycos brand once the acquisition is completed.


"You'll begin to see our first campaign for them in the fall," Fehrnstrom said.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here