Loyalty Programs Spring Up for 'Scooby-Doo' Release

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Quantum Loyalty Systems has formed separate deals with Heinz Ore-Ida, Sears and Warner Home Video involving promotions for Warner Bros.' June 16 release of "Scooby-Doo," the company said yesterday.


According to Quantum, it will develop customer loyalty programs for Heinz Ore-Ida, Sears and Warner Home Video that will let those companies reward consumers for their purchases with movie tickets to "Scooby-Doo."


Heinz Ore-Ida will advertise the chance to find two tickets to "Scooby-Doo" or any other upcoming Warner Bros. movie inside boxes of Kibbles 'n' Bits pet food and Scooby Snacks pet treats.


Heinz Ore-Ida also will promote a mail-in offer on specially marked packages of Ore-Ida frozen French fries and crinkle cut potatoes. This promotion, scheduled to run through the end of July, will ask customers to mail in proof-of-purchase labels with the original cash register receipt in order to receive one child admission ticket to "Scooby-Doo" or any other upcoming Warner Bros. release.


Sears customers who spend at least $35 will be able to mail in register receipts to receive two child or adult matinee admissions to "Scooby-Doo." This offer began April 28 and runs through May 4.


Through July 15, customers will find a free-admission ticket for "Scooby-Doo" valued at up to $6.50 inside specially marked packages of all "Scooby-Doo" cartoon videocassettes and DVDs from Warner Home Video.


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