Loyalty Programs Spring Up for 'Scooby-Doo' Release

Share this content:
Quantum Loyalty Systems has formed separate deals with Heinz Ore-Ida, Sears and Warner Home Video involving promotions for Warner Bros.' June 16 release of "Scooby-Doo," the company said yesterday.


According to Quantum, it will develop customer loyalty programs for Heinz Ore-Ida, Sears and Warner Home Video that will let those companies reward consumers for their purchases with movie tickets to "Scooby-Doo."


Heinz Ore-Ida will advertise the chance to find two tickets to "Scooby-Doo" or any other upcoming Warner Bros. movie inside boxes of Kibbles 'n' Bits pet food and Scooby Snacks pet treats.


Heinz Ore-Ida also will promote a mail-in offer on specially marked packages of Ore-Ida frozen French fries and crinkle cut potatoes. This promotion, scheduled to run through the end of July, will ask customers to mail in proof-of-purchase labels with the original cash register receipt in order to receive one child admission ticket to "Scooby-Doo" or any other upcoming Warner Bros. release.


Sears customers who spend at least $35 will be able to mail in register receipts to receive two child or adult matinee admissions to "Scooby-Doo." This offer began April 28 and runs through May 4.


Through July 15, customers will find a free-admission ticket for "Scooby-Doo" valued at up to $6.50 inside specially marked packages of all "Scooby-Doo" cartoon videocassettes and DVDs from Warner Home Video.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above