Loyalty Program Makes Special Offers More Convenient for Online Shoppers

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OrderTrust, Lowell, MA, this week said it has introduced a system for loyalty services firms that allows customers to register for special offers online and then make the purchase at an offline store.

When customers click on an Internet ad, the LoyaltyNet system asks online shoppers to register their credit card numbers in a membership or loyalty program. The customers can then go to a bricks-and-mortar store to purchase a product -- offered at a special price online -- with their credit cards.

Christopher Hutter Patterson, product manager at OrderTrust, said the system will be marketed at companies that offer online loyalty programs to clicks-and-mortar retailers. He said the program also lets online merchants offer products at special rates that can either be picked up by the customer on the same day of purchase or anytime before the offer expires.

Additionally, LoyaltyNet records purchase information on Internet customers, which allows merchants to target their shoppers with online or offline coupons based on past purchases. Price of the system was not disclosed.

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