Los Angeles Galaxy boosts ticket sales with StratTix

Share this content:

The Los Angeles Galaxy, two-time winners of the Major League Soccer Cup, is the first team in the league to use StratBridge's StratTix ticket-analysis software to maximize ticket sales during the season.

Alexi Lalas, team president and general manager, uses Boston-based StratBridge's StratTix to see up-to-the-minute information about sold and available seating.

The software allows Lalas and his sales staff to cull ticket information from a variety of sources to gain a real-time view of ticket inventories via a graphical representation of The Home Depot Center, the home stadium of the Los Angeles Galaxy.

With just a couple of clicks, the team can identify previously hidden ticket purchase patterns and trends within a single game or the entire season; track the effect marketing campaigns such as advertising, promotions and direct mail have on sales; and monitor the effects of price changes on sales both visually and quantitatively.

"StratTix gives us better understanding of where we are and where we're going, which is important, especially this season with international star David Beckham joining our team," Lalas said in a statement. "StratTix tells me everything I need to know about our fans: who they are, where they're sitting and their buying patterns at the game. This helps us develop more creative promotions to ensure increased ticket sales."

StratTix is already widely used in the NBA, MLB, NHL and the Arena Football League.

Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here