Lord & Taylor signs Harte-Hanks for database marketing

Share this content:

Lord & Taylor has selected Harte-Hank's Allink Enhanced database marketing service to help it engage more personally with its customers and improve on customer acquisition and retention practices.

The upscale specialty department store chain's marketing programs need an infusion of new energy and a stronger focus on engaging more personally with customers, according to Lord & Taylor. Ultimately, with increased customer insight, the retailer expects to target and engage customers more efficiently and effectively, resulting in improved marketing and business performance.

The hosted Allink Enhanced solution from Harte-Hanks, Billerica, MA, integrates marketing strategy and analytics. It will serve as the foundation for all of Lord & Taylor's customer communications efforts going forward.

By integrating the multichannel merchant's customer data across channels and providing a complete view of customers, Lord & Taylor can better understand customer behavior across channels, enable personalized, targeted communications, engage in more effective, long-term customer dialogues, efficiently share information within the company and measure the results of marketing efforts.

Lord & Taylor, New York, will measure return on investment and program success based on circulation, revenue, response rates and other marketing benchmarks.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here