Looking Glass, Scarborough

Share this content:
Marketing strategy company Looking Glass, Denver, recently formed an alliance with market consumer information provider Scarborough Research, New York. The partnership will combine Looking Glass' household-based market segmentation system, Cohorts, with Scarborough's local market research strengths.


According to Looking Glass, the partnership will help marketers identify and understand consumer segments of a local market by demographic and lifestyle characteristics. The combined information will provide a business development tool that will produce profiles to present to a company's clients, providing agencies with more data to support its creative platforms. According to Looking Glass, the partnership also will let publishers prospect "beyond simple comparisons and analyses of subscribers."


For more information, call 303/893-8600.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above