Looking Glass, Scarborough

Share this content:
Marketing strategy company Looking Glass, Denver, recently formed an alliance with market consumer information provider Scarborough Research, New York. The partnership will combine Looking Glass' household-based market segmentation system, Cohorts, with Scarborough's local market research strengths.


According to Looking Glass, the partnership will help marketers identify and understand consumer segments of a local market by demographic and lifestyle characteristics. The combined information will provide a business development tool that will produce profiles to present to a company's clients, providing agencies with more data to support its creative platforms. According to Looking Glass, the partnership also will let publishers prospect "beyond simple comparisons and analyses of subscribers."


For more information, call 303/893-8600.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above