Looking Glass, Scarborough

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Marketing strategy company Looking Glass, Denver, recently formed an alliance with market consumer information provider Scarborough Research, New York. The partnership will combine Looking Glass' household-based market segmentation system, Cohorts, with Scarborough's local market research strengths.


According to Looking Glass, the partnership will help marketers identify and understand consumer segments of a local market by demographic and lifestyle characteristics. The combined information will provide a business development tool that will produce profiles to present to a company's clients, providing agencies with more data to support its creative platforms. According to Looking Glass, the partnership also will let publishers prospect "beyond simple comparisons and analyses of subscribers."


For more information, call 303/893-8600.

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