List Services managing Publisher's Clearing House file
List Services Corp. has been awarded management of the PCH.com Magazine and Merchandise Buyers Masterfile.
This group of buyers relies on PCH.com for magazine subscriptions and discounted merchandise. Some have filled out online surveys or entered online sweepstakes in addition to making purchases. Selects include magazine buyers, merchandise buyers, product category, dollar paid, new to file and multibuyers. The file is 69% female, the average age of buyers is 49, and average purchase price is between $20 and $30.
344,000 past-six-month merchandise buyers are available for $80/M, while 294,000 past-six-month magazine buyers are available for the same price.