List Firm Offers Voter Data to Insurance, Financial Marketers

Share this content:
Voter list provider Inc. is offering voter registration data, including date of birth, to insurance and financial marketers to help them locate customers they have lost track of over the years.

The public voter registration data for more than 2,000 U.S. towns and counties were compiled by e-Merges from January through April last year. The information will be updated by May.

"It's really tricky for companies to try to work with this data on their own," said Shawn Harmon, president of e-Merges, Annapolis, MD. "There are a lot of regulations and restrictions state by state and county by county."

It is common for marketers such as life insurance providers to lose track of policyholders over the years, Harmon said.

Because National Change of Address records have limitations, he said, matching voter records with date of birth to undeliverable house file names is an effective way for insurers to locate these customers.

Through e-Merges, insurance and financial marketers can purchase the voter data for a one-time fee of $20 per thousand.

"The model in the industry is that companies pay each time they want to use data," Harmon said. "We offer this data for sale and unlimited usage."

Also, e-Merges is offering a 35 percent commission to recognized brokers through March 30.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above