Limited Brands Picks MicroStrategy for Customer Analysis

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Limited Brands has selected MicroStrategy Business Intelligence Platform as its strategic enterprise reporting and analysis standard, MicroStrategy said yesterday.

Limited Brands sells women's intimate apparel, personal care and beauty products, and women's and men's apparel under various trade names through its specialty retail stores and catalog and e-commerce businesses.

Limited Brands already uses McLean, VA-based MicroStrategy for human resource and category management reporting across all brands and will expand into customer analysis and financial reporting.

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