*Lillian Vernon Selecting Outside List Manager
The database is one of the largest catalog files on the market. One list professional who asked not to be identified said Lillian Vernon gets pitched for its list management business fairly often.
A data card describing a list of the cataloger's general merchandise buyers earlier this year described the buyers as 90 percent female, with a median age of 47 and an average household income of $62,000. They spend an average of $55 per purchase. Seventy-five percent are married, 82 percent are homeowners, and 74 percent are working women.