Lifetime Sees Success From Breast Cancer Awareness E-Mail Program

Share this content:
ORLANDO -- Lifetime Television's Breast Cancer Awareness E-Mail program, which was started in 1999 as its first e-newsletter, currently has more than 80,000 members, said a speaker at yesterday's NCDM conference.


Gabriela Linares, vice president of marketing at L-Soft International Inc., Lifetime's e-mail list management service vendor, gave the presentation, after Shobhit Kapoor, director of Internet technology at Lifetime, was called away because of an emergency.


Lifetime launched the program to emphasize the importance of early detection, Linares said. Visitors to www.lifetimetv.com can register for a monthly examination reminder received via e-mail. The service is free and is accompanied with information about other relevant women's health topics.


Because of the success of the program, Lifetime has started nine other lists, including several created for fans of its most popular TV shows and others that announce special promotions and offers. Currently, Lifetime's most popular list is its E-Mail Sweepstakes Reminder list with more than 590,000 subscribers. In all, Lifetime has 1.2 million subscribers to its e-mail newsletter lists. Liners said most subscribers prefer receiving the e-mail newsletters in a HTML format over text only, but they have the option of receiving it either way.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here