Lifetime Sees Success From Breast Cancer Awareness E-Mail Program

Share this content:
ORLANDO -- Lifetime Television's Breast Cancer Awareness E-Mail program, which was started in 1999 as its first e-newsletter, currently has more than 80,000 members, said a speaker at yesterday's NCDM conference. Gabriela Linares, vice president of marketing at L-Soft International Inc., Lifetime Television's e-mail list management service vendor, gave the presentation, after Shobhit Kapoor, director of Internet technology at Lifetime, was called away because of an emergency. Because of the success of the program, Lifetime has started nine other lists, including several created for fans of its most popular TV shows and others that announce special promotions and offers.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here