LexisNexis Picks Siperian for Data Management
LexisNexis, Dayton, OH, a provider of legal, news and business information services, has more than 3.2 million subscribers. Siperian is based San Mateo, CA.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
Almost all marketers find analytics useful.
Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.