LETTER: From the Cradle to the Grave
Jim Henson was adamantly opposed to licensing his Sesame characters for commercial endorsements; that their relationship with kids should not be used to sell stuff. I guess that's an old-fashioned concept.
Perhaps this new merchandising program will result in more kids viewing and learning from Sesame Street. But I'll bet that as Sesame Street robs the cradle (to paraphrase your headline), Jim Henson is turning in his grave.