Leading Hotels of the World Picks Quaero

Share this content:
Quaero, a CRM provider based in Charlotte, NC, said yesterday that Leading Hotels of the World selected SpringBoard, Quaero's hosted CRM solution, to support Leaders Club, its customer loyalty program.


The SpringBoard system will provide an integrated database and technology platform to drive global marketing programs for Leaders Club.


Leading Hotels of the World is a luxury marketing organization representing 400 of the world's finest hotels. The New York City-based company maintains a network of 18 regional offices worldwide.


Leading Hotels will use SpringBoard to drive marketing performance and CRM to other key customers, including corporations and travel agents. The solution will provide an integrated database and technology platform to drive global marketing programs for all constituencies.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above