Laurentian Bank Chooses Unica's Affinium

Share this content:
Unica Corp., an enterprise marketing management solutions provider, is expected to announce today that Laurentian Bank -- a large Canadian bank that concentrates its retail financial services activities in Quebec -- has selected Unica's Affinium software.


Laurentian Bank will use Affinium to improve the efficiency and speed of its marketing programs and to deepen client relationships through the delivery of targeted, relevant offers, according to Unica, Waltham, MA.


The bank plans to use Affinium to drive customer acquisition, retention and growth. With 156 retail branches in Quebec, the bank has an aggressive business plan to open several new branches. The bank's use of Affinium is part of an initiative to enhance its CRM infrastructure in support of future growth.


The bank also expects Affinium to improve efficiency and productivity in its marketing organization. Previously, it took several weeks for marketing analysts to manually hand code and execute campaigns. Using Affinium, Laurentian Bank expects to execute similar campaigns in much less time, enabling more campaigns to be created and freeing time for staff to focus on more strategic initiatives.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above